BRAVO MIC NEWS - Today's date: Friday October 10th 2006 December KMVR, KOBE Sell - New home for Edwards Media By Natisha Hales The Las Cruces Bulletin Edwards Media, which operates local radio stations KMVR FM, "Magic 105," an KOBE-AM, "the News Talk Sports Authority," has sold to Bravo Mic Communicaitons, pending approval of the Federal Communications Commission. The stations were sold for $1.9 million and will join KVLC-FM, "101 Gold," and KXPZ-FM, "The Rocket." Edwards Media owner Larry Edwards will stay involved with a consulting agreement, where he will retain the net profits for five years, according to Michael Smith, general manager and executive vice president of Bravo Mic Communications, which started in January 2005. Smith said although he does no know why Edwards sold, Bravo Mic has aquired the stations because of its continuing growth. Once the sale is approved, which will take about 45 to 90 days, Smith said the formats of the stations will remain the same. "At this time we haven't made any employment changes," Smith said. "We will be evaluating current employment of individuals (of Edwards Media). If changes are made, it will be in the first six months." All Edwards Media administartion will be moved to Bravo Mic Communication' newly built broadcast facility at 101 Perkins Drive, to have sales and tother administration centrally located. "We want to offer advertisers and listeners a one-stop shop, where they can do business at one place only," Smith said. "We have such a nice, new facility; we want everyone to benefit from that." There are plans to move the control rooms of Edwards Media to the Bravo Mic building as well, but Smith said it will have to be planned out first. "Who knows how soon it will happen," he said. "Because of moving and technical constraints, we want to plan it out because there will be off-air time." After acquiring the stations, Bravo Mic will operate four radio stations, as Radio of Las Cruces has, but Smith said that only competition is from a product standpoint. "Our target demographics are a little bit different," he said. "They have a Spanish format, which we don't. It all depends on listener preferences and target markets." Smith said that Bravo Mic will not attempt to acquire any more radio stations in the Las Cruces market, as it will become too monopolistic.