NEWS RELEASE – July 24th, 2012

101 GOLD LEADS THE WAY IN RADIO RATINGS Opens Big Lead Over The Competition

Las Cruces, NM. The latest Arbitron ratings for radio have been released and, once again, KVLC FM 101.1FM (101 Gold) is the market leader. “The Oldies Station” has been the number one rated station in Las Cruces for eight straight years and, according to the latest statistics that lead has increased even more. For the period of Fall ‘11/Spring ’12, KVLC owns an 10.4 share of the Las Cruces market which is double the market share of the next two stations. Below is the list of radio stations and the results.

KVLC FM – 10.4
KGRT FM – 5.2
KHQT FM –5.2
KKVS FM – 3.9
KMVR FM – 3.5
KXPZ FM – 3.0
KOBE AM – 2.2
KSNM AM – 0.4

Source: http://www.arbitron.com/home/content.stm Persons 12+ Monday – Sunday 6am to 12M.

For more information contact us at: (575) 527-1111

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