101 GOLD LEADS THE WAY IN RADIO RATINGS Opens Big Lead Over The Competition.

Las Cruces, NM. The latest Arbitron ratings for radio have been released and, once again, KVLC FM 101.1FM (101 Gold) is the market leader. “The Oldies Station” has been the number one rated station in Las Cruces for over six straight years and, according to the latest statistics, that lead has increased even more. For the period of Fall ‘10/Spring ’11, KVLC owns an 11.1 share of the Las Cruces market compared to a 6.9 share of the second place station (KHQT). Below is a list of rankings of the top stations.