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New Mexico “Buy for Tomorrow” Website
State Launches “Buy for Tomorrow” Website
The New Mexico Economic Development Department has launched a website that pairs shoppers with products and services in a “Buy for Tomorrow Today” campaign to help sustain businesses through the COVID-19 health emergency.
The “Buy for Tomorrow Today” website (www.BuyNMLocal.com) is another way for people to support New Mexico businesses during the emergency closures.
The site offers direct access to individual websites where purchases can be finalized for products or services now, by delivery or take-out, or when the business reopens.
“We know New Mexicans have loyalty to local businesses and those businesses need our support now more than ever. We hope this website becomes one of many tools that can help businesses through this crisis,” Economic Development Secretary Alicia J. Keyes said.
The website includes a registration link for businesses who want to participate. Shoppers can sort retailers by region to find a store near them. The State of New Mexico is not a party to the transactions.
Some of the participating businesses include Iconik Coffee (Santa Fe); TJ’s Diner (Farmington); Gila Bike and Hike and Bluebird Running Co. (Las Cruces).
Many businesses on the site are also offering discounts or additional value-added services with a purchase on the Buy Tomorrow website. New businesses are being added to the site daily, so check back often to find your favorite local retailer.
Business can enroll by going to the site an clicking on the upper tab, “Register Your Business.”
New Mexico MainStreet is also offering a free webinar (registration required) at 1:3o- p.m. on Thursday April 2 for businesses to learn about PayPal setup and other e-commerce resources. This webinar aims to help businesses in NM by promoting e-commerce on the Buy for Tomorrow Today website. You can learn more and register to attend the webinar HERE.

New Mexico COVID-19 Testing Criteria
Department of Health announces revised testing criteria for COVID-19
Guidelines relaxed to allow more New Mexicans to be tested.
- Asymptomatic people who are close contacts or household members of New Mexico residents who have already tested positive for the coronavirus;
- Asymptomatic residents in nursing homes;
- Asymptomatic people in congregant settings such as homeless shelters, group homes, detention centers;
- Symptomatic people displaying the COVID-19 symptoms of cough, fever or shortness of breath.
Office Closed During COVID-19
Our offices will be CLOSED to the general public and to clients until April 1st, 2020, at the very earliest. We will still be doing business by phone at (575) 527-1111 and by email at sales@bravomic.com. Thank you so much for understanding, and stay safe!
Bravo Mic Communications LLC, the parent company of Las Cruces Today, has closed business to the public and has moved to service the community’s radio and digital marketing online and on the phone. On-air personalities have the option to stay home, but with a small staff of less than 5 people in the building at all times, talents will continue to do their shows live from their isolated studios, practice social distance of 6 feet or more, and will follow the isolation orders put forth. But live on-air staff will commit to maintaining regular communication and providing up-to-date information to the public as FCC-licensed radio stations servicing Southern New Mexico and West Texas.”

Las Cruces Listeners Give Back to Local Shelter Animals
MEDIA RELEASE – 1/2/2020
LAS CRUCES NM- Bravo Mic Communications LLC would like to thank Las Cruces for giving back to our local shelters and becoming “Santa Paws” for the animals of Dona Ana County and Las Cruces, New Mexico. On January 2nd, 2020 the crew from Bravo Mic Communications Family of Radio Stations delivered over 1000 lbs. of dry dog and cat food, toys, supplies, collars and leashes, along with hundreds of blankets and towels to be used as comfort items through the winter months.

Ricky T of Magic 104.9 Helping Staff Unload Donations at Animal Services Center of the Mesilla Valley
Local radio stations 92.7 FM News Talk/ 1450am KOBE, 96.7 La Equis, 99.5 Zia Country, 101 Gold, and Magic 104.9 invited listeners to become “Satna Paws for our local shelter furbabies” by donating items needed most during the winter months. This is an annual event of the Bravo Mic Communications “Community Giveback” initiatives throughout Las Cruces and Southern New Mexico. Listeners made donations in studio and at local “Community Giveback” sponsor locations throughout the Las Cruces area. Santa Paws Community Sponsors were invited to join the campaign by Bravo Mic’s Local Sales Manager, Tamera Blaeser, which included; Horse N’ Hound Feed and Supply, Viva Auto of Las Cruces, First Financial Credit Union, and Borman Autoplex.

Donations were delivered to Action Programs for Animals, a 501c3 non-profit rescue organization in Las Cruces, and to Animal Services Center of the Mesilla Valley, the local municipal shelter serving Southern New Mexico. Deliveries and manual lifting provided by Magic 104.9’s Morning Show host Ricky Tarin, 101 Gold’s Afternoon Host Jack Lutz, Marketing Executive Crystal Segovia, and Operations Manager Lyndsey Kalson- along with Lyndsey’s daughter, Sheylah Holder, who volunteered her time during her winter break from LCPS.
“Cruces Connected,” said Lyndsey Kalson, Bravo Mic’s Operations Manager “this is our biggest goal in 2020, and it is off to a wonderful start. We are so thankful to be a part of Las Cruces and the many rural communities of Southern New Mexico. More great music, and more community connection is coming.”
- A Cublicle Full Thanks to All of Our Santa Paws!
- Blanket and Towels as comfort items for our furbabies
- Unloading donations at ASCMV
- Bravo Mic Crew- Jack Lutz, Lyndsey Kalson, Sheylah Holder and Ricky Tarin

Santa Paws 2019
He’s making a list, and WE’RE checking it twice! This year, SANTA PAWS is on the way with 101 Gold.
Its all part of our Community Giveback with Bravo Mic Communications Family of Radio Stations, and we need YOU to be Santa Paws for our fur-babies with Animal Services Center of the Mesilla Valley and Action Programs for Animals! We’re looking for clean but used blankets and towels to help make the shelters more comfortable this winter, along with food, leashes, collars, and anything else you can think that a pet might want this Holiday Season.
Donations can also be made at the following sponsor locations through Christmas Eve-
Horse n Hound Feed and Supply, 999 West Amador
First Financial Credit Union-901 East University
Station Signal Changes
Bravo Mic Communications has some exciting news for FM News talk listeners. On or about September 2nd, we are welcoming back some of your old favorites to our lineup including Rush Limbaugh, Sean Hannity and Coast to Coast! We are also moving talk programming back to its original home in Las Cruces on KOBE AM 1450 AND FM 92.7. Our sister station La Equis will move to 96.7 at that time. When this change occurs, all talk programming will be located at 92.7 on the FM dial and at 1450 on AM, KOBE. Thank you for listening and for making the move to continue to enjoy news talk programming from Bravo Mic Communications.
Media Consultant Position Opening
Media Consultant
The primary job of the media consultant is to sell the company’s products which include, but are not limited to the sale of the following products of the station/company: broadcast airtime, event sponsorships, website packages, and other sales promotion programs.
Stuff the Bus
Zia Country and STS of New Mexico are partnering this year to STUFF THE BUS for Las Cruces Public Schools. Bravo Mic Communications’ family of radio stations and Las Cruces Public Schools coordinate the donation and distribution of new school supplies to students from low-income families. Children on local elementary, middle school, and high school’s Free and Reduced Lunch Programs, and children of low-income families throughout the Las Cruces Public School District receive the supplies to better prepare them for academic success. Items are collected by participating organizations and community members.
Children who receive supplies through this program have the tools they need to begin the school year ready to learn. For struggling parents, providing the necessary school supplies can be a financial hardship. When their children receive school supplies through this program, parents are better able to utilize their limited financial resources to pay for basic needs such as food, utilities, rent, etc. In addition, children have greater self-esteem when they have the school supplies they need, and the same school supplies as their peers. You can drop off your donations at our studios located at 101 Perkins Dr during normal business hours.
TO APPLY FOR FREE SCHOOL SUPPLIES, YOU MUST CONTACT THE ADMINISTRATION/COUNSELOR OF YOUR CHILD’S SCHOOL DIRECTLY- find the resources you need at http://www.lcps.net/
Here is a list of basic school supplies we are asking for:
#2 pencils & sharpeners
mechanical pencils
pens (blue, black & red)
pink Erasers
crayons
bottle glue
stick glue
folders
spiral notebooks
backpacks
wide ruled paper
college ruled paper
scissors
facial tissues
rulers
protractors
markers
colored pencils
flash drives
rulers
pencil bags/boxes
3 ring binders
dividers
dividers w/ tabs highlighters
combination locks
Drop off Donations at the Zia Country Studios weekdays 8am to 5pm, or feel free to stop by any of our live broadcasts this summer:
BravoMic Communications-101 Perkins Dr. Las Cruces, NM 88005
NMBA Station of the Year Awards
Large Market Radio:
Station of the Year – KXPZ – Bravo Mic Communications
DJ Personality Aircheck – KXPZ – Zia Country Afternoon Drive with Patricia
Public Service Campaign – KXPZ – Boot Up For Babies with March of Dimes – Lyndsey & Ricky
Talk Show or Interview – KMVR – Champions for Children – Ricky
Complete Newscast Station – KXPZ – Top Stories from the Bravo Mic Radio Network – Jack
Continuing Coverage – KXPZ – Organ Mountain Desert Peaks Monument Series – Jack
Newscaster – KXPZ – Top Stories from The Bravo Mic Radio Network – Jack
Specialty Show – KXPZ – The Aggies Go Dancing – Jack
Morning Show – KXPZ – Real Mornings with Lyndsey K