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Stuff the Bus For Las Cruces Public Schools

Stuff the Bus For Las Cruces Public Schools

The Annual Bravo Mic Communications Community Giveback Exceeds Goals for Las Cruces Public Schools!


Thank you to every caller and visitor for your donation this past Friday, July 31st for our Stuff the Bus Radiothon!!!

Our fundraising goal was set at $10,000 for Friday, July 31st, but our wonderful community went beyond that, raising $13,306. And at the end of the day, Ned Bennett and Sandy Zane matched those donations!

And that total is STILL growing as we continue to take donations online through 8/30/20. All funds will be distributed to Las Cruces Public Schools Wednesday, September 2nd with a check ceremony at Las Cruces Public Schools Administration building.

Below is a list of the amazing community members who made our Stuff the Bus Radiothon so successful! So many individuals and businesses stepped up for our kids, and we can’t thank you enough!

Amanda Askins-Amanda Skarsgard -Amy Ewing- Andrea Silva- Andrew Elliott- Andy Johnson -Arthur Flores -Belinda Gallego-s Beth Tierney -Betsy Geery- Brenda Quintana- Campos Portraits– Carmen Whitlock -Carol Cooper -Cindy Valverde -Claudette Ybarra- Claudia Clements- Clifford Richmond -Crystal Hyslop -Curtis Waller- Cynthia Galvan- Dana Beasley -Danielle Abril -Deana Baker -Deanna Wilkinson- Deborah Moore -Delia Cervantes -Diane Franklin- Doreen Gallegos -Edwanda Williams-Elizabeth & Bob Riley -Emily Emerick-Ernie Viramontes -Frank Mittel –

Fraternal Order of Police

Frida Trujillo-Glenda Rodriquez- GM Builders -Holguin’s Electric-  Jane Harvey-Jane McCann -Jason Conteras- Jean Hertzman- Jeffrey Beasley- Jessica Hernandez -JJ Gomez -Joe Candelaria- JR Stewart Foundation- Karen Holmes- Karen Trujillo- Kassandra Gandara- Ken Hacker – Kevin Loranc-  Kym Ramsey-  Linda Smiggen-  Lora Lopez-  Loree Rinck Lucia – Palacios Manuel – Castillo Manuel-  Sanchez Maria DeBaca -Marianne Williams -Marieka Brown -Michael Valenzuela- Mina Fuller -Monique Caro –New Mexico Under Pressure- Pamela Cole -Patricia Guerra –PRC Productions –Rhianna Thomas Robert Palacios- Robert Quintana- Roberto Lozano -Ruby Bada-Scott Aber -Sherry Yount -Sommer Mitchell- Staci Delfin -Susan Merrick- Taryn Fogle -Theresa Adams- Tiffany Gomez- Tiffany Scoughton- Toccara Ragland-Skye – Yoli Silva

And a very special “Thank You” to Ned Bennett and Sandy Zane!

read more…

Bravo Mic Communications Summer 2020 Office Policy

Bravo Mic Communications Summer 2020 Office Policy

Summer 2020 Office Policies

In light of the ongoing necessity to adopt daily habits and norms to the ongoing COVID-19 situation while also needing to begin moving to a “business as normal” state of operation, Bravo Mic Communications is implementing the following policies for staff and visiting clients.

For BMC Clients & Visitors:
• Entrance into BMC facilities should be by appointment only

• All clients and visitors are required to wear a mask upon entering BMC.
o An attempt will be made to provide masks to all clients and visitors
who do not possess their own.
• All clients and visitors will be asked to sign in at the front desk upon arrival.
• Clients and visitors will be escorted directly to scheduled recording space by
assigned DJ and then back outside by DJ or salesperson.
• If any client or visitor is feeling sick, it is highly requested that their
appointment be rescheduled to after they are feeling better.
• Live Remote policies have changed for the time being. And can be found below

Bravo Mic Communications recognizes the tense and uncertain time Las Cruces, the Mesilla Valley, the state of New Mexico, and the entire country are in as we all transition from lock-downs to re-opening and returning to a more normal business environment. Bravo Mic will do its best to maintain a safe and healthy work environment for all staff, clients, and visitors. Bravo Mic appreciates the loyalty and patience of its clients along with the hard work and dedication of its staff. At the end of the day, it is up to each individual to ultimately do what is best for their personal health and safety, at work and elsewhere. Please be mature, conscious, and patient of others around you so we can all get through this together.

For BMC Staff:
• Wash your hands frequently, especially when first entering the building at
the start of each workday and/or when returning from lunch, live remotes,
or meeting with clients.
• Wipe down work surfaces around you: keyboards, phone, desk, etc. at the
end of each day or before leaving. Production staff will continue with
current studio sanitation practices already in place since March.
• Continued effort to maintain a 6-foot distance whenever possible.
• Masks have been provided to all employees. However, unless working
directly with a client, it is not required that a mask be worn inside BMC
facilities. Use of masks will be left to individual discretion until further
• If working with a client or guest visiting the building, a mask must be worn
by both the visitor and BMC staff member attending to them.
• Clients and visitors should be entering BMC by appointment only. In-person
contact should be kept at a reasonable minimum.
o Clients and visitors will be asked to sign in at the front desk when
entering the building.
o DJs will be responsible for escorting clients to scheduled recording
spaces and then sanitizing recording space after the client has left.
o The sales staff will be responsible for sanitizing the conference room after any
meeting with clients or visitors.
o Clients and visitors are not allowed in the sales area or staff offices until
further notice.
• If any BMC staff member is feeling sick, please seek immediate medical
care and stay home.

Response to Closures of Waste and Recycling Centers

Response to Closures of Waste and Recycling Centers

Response to Closures of Solid Waste Transfer Stations, Green Waste and Recycling Centers

the las cruces utilities logo

Upon the closure of essential businesses and the restrictions of mass gatherings, recycling, green waste, and transfer stations in Las Cruces and Dona Ana County experienced a significant increase in business which caused crowding and gathering at our facilities. To sustain long-term availability of our solid waste management services and protect our staff and the members of the public, the decision to close recycling and yard waste disposal to the general public ties directly to the Governor’s stay at home directive.

  • March 23rd NM Department of Health issued a Public Health Emergency Order
    • Part of that ordered advised: “New Mexico citizens should stay at home and undertake only those outings absolutely necessary for their health, safety, or welfare.”
    • Further statements made by Governor Michelle Lujan Grisham: “The only way for us to stop the spread of this virus is for New Mexicans to stop interacting with each other. New Mexicans must be crystal-clear on this point: Right now, every time you leave your house, you are putting yourself, your family and your community at risk. Only by distancing from one another, by remaining home except for essential or emergency travel, can we limit the spread of this virus to the point that it does not overwhelm New Mexico.”
  • The decision to limit accessibility to the general public for recycling and yard waste disposal was in the best interest of the community as a whole. We do not feel that these services are necessary for the community’s health, safety, or welfare and individuals should stay at home, rather than trying to dispose of these items at this time.
  • March 31st – Covid 19 cases: 18 in DAC; 315 in NM – that we know of
  • The intent of the Governor’s order, people not working, businesses closed, is so people will stay at home. Limiting access to these services is an attempt to keep people at home and not out in the community where other members of the public and City staff are exposed to the threat of this virus.

Options that are available in lieu of these service centers are:

  • If you are a city residential solid waste customer – leave your green waste items out for the Green Grappler on your scheduled pick-up day
  • Place your recyclables in your blue bin for your scheduled pick-up day
  • Las Cruces Public Schools Recycling Bins are still currently serviced on a weekly basis (no glass)
  • County Collection Centers are still accepting recycling materials (no glass) during these hours:
  • Hold on to your items for a little while until services return to normal schedules/accessibility

The South Central Solid Waste Authority (SCSWA) can be reached at (575) 528-3800 from 8 a.m. – 5 p.m. Monday through Friday. The SCSWA manages solid waste and recyclables for residents and businesses throughout Doña Ana County.

Las Cruces Utilities can be reached at 575-528-3500 from 8 a.m. – 5 p.m. Monday through Friday. Las Cruces Utilities provides services to approximately 100,000 Las Cruces residents and businesses.

Second Half Property Tax Notices Not Affected by COVID-19

Second Half Property Tax Notices Not Affected by COVID-19


Doña Ana County Treasurer Eric L. Rodriguez announced that second half property tax deadline of Monday, May 11 is not affected by COVID-19.

“We made every effort to get relief for taxpayers, but ultimately that was not within our legal authority,” Rodriguez said. The New Mexico Taxation and Revenue Department decided against extending the payment deadline on a call with several counties Wednesday, April 1, citing that it would hurt cash flows for local taxing entities such as school districts and municipalities. “We want to avoid burdening taxpayers who are affected by the COVID-19 pandemic,” Rodriguez said. “That is why we will continue to work with the state and our legislators for subsequent relief options.”

To avoid penalty and interest accruals, property second half taxes are due on Monday, May 11.  Since in-person payment services are closed, the Treasurer’s Office encourages taxpayers to use one of the following payment options:

•     By phone: 575-647-7433, Toll Free 1-877-827-7200 ext. 7433

•     Online at: www.donaanacounty.org/treasurer/payments

•     By mail: P.O. Box 1179 Las Cruces, NM 88004

•     24 Hour drop box: in front of the County Government Center

•     Bill pay: This is a service provided by most banks

For questions or service requests, please contact the Treasurer’s Office:

•     Phone: 575-647-7433, Toll Free 1-877-827-7200 ext. 7433

•     Email: taxbill@donaanacounty.org

•     Mail: 845 N Motel Blvd. Las Cruces, NM 88007

“During these challenging times, we will continue to remain focused on customer service and we will make every effort to respond, in a timely manner,” Rodriguez said.

For more information on the Treasurer’s COVID-19 response plan, please visit www.donaanacounty.org/treasurer.

New Mexico “Buy for Tomorrow” Website

New Mexico “Buy for Tomorrow” Website

State Launches “Buy for Tomorrow” Website

Gold Colored Logo to represent New Mexico Economic Development

The New Mexico Economic Development Department has launched a website that pairs shoppers with products and services in a “Buy for Tomorrow Today” campaign to help sustain businesses through the COVID-19 health emergency.  

The “Buy for Tomorrow Today” website (www.BuyNMLocal.com)  is another way for people to support New Mexico businesses during the emergency closures. 

The site offers direct access to individual websites where purchases can be finalized for products or services now, by delivery or take-out, or when the business reopens. 

“We know New Mexicans have loyalty to local businesses and those businesses need our support now more than ever. We hope this website becomes one of many tools that can help businesses through this crisis,” Economic Development Secretary Alicia J. Keyes said. 

The website includes a registration link for businesses who want to participate. Shoppers can sort retailers by region to find a store near them. The State of New Mexico is not a party to the transactions. 

Some of the participating businesses include Iconik Coffee (Santa Fe); TJ’s Diner (Farmington); Gila Bike and Hike and Bluebird Running Co. (Las Cruces). 


Many businesses on the site are also offering discounts or additional value-added services with a purchase on the Buy Tomorrow website. New businesses are being added to the site daily, so check back often to find your favorite local retailer. 

Business can enroll by going to the site an clicking on the upper tab, “Register Your Business.” 


New Mexico MainStreet is also offering a free webinar (registration required) at 1:3o- p.m. on Thursday April 2 for businesses to learn about PayPal setup and other e-commerce resources. This webinar aims to help businesses in NM by promoting e-commerce on the Buy for Tomorrow Today website. You can learn more and register to attend the webinar HERE. 

New Mexico COVID-19 Testing Criteria

New Mexico COVID-19 Testing Criteria

Department of Health announces revised testing criteria for COVID-19

 Guidelines relaxed to allow more New Mexicans to be tested.

SANTA FE –The New Mexico Department of Health (NMDOH) is providing today revised testing criteria announced by Department of Health Cabinet Secretary Kathy Kunkel during Governor Michelle Lujan Grisham’s news conference Tuesday afternoon.
Thanks to increased statewide testing capacity, the following people may now be considered for COVID-19 testing:
  • Asymptomatic people who are close contacts or household members of New Mexico residents who have already tested positive for the coronavirus;
  • Asymptomatic residents in nursing homes;
  • Asymptomatic people in congregant settings such as homeless shelters, group homes, detention centers;
  • Symptomatic people displaying the COVID-19 symptoms of cough, fever or shortness of breath.
Previous testing criteria consisted of those symptomatic or a recent out of state or country travel history.
“Studies are suggesting that asymptomatic people may be driving the spread of COVID-19, making it more difficult for containment,” said Secretary Kunkel. “If we can keep more asymptomatic COVID-19 positive patients at home and not out in public, the more effective we will be at flattening the curve.”
New Mexicans with health-related questions can call our coronavirus hotline at 855-600-3453. For non-health-related questions or concerns call 833-551-0518 or visit newmexico.gov, which is being updated and finalized as a one-stop source for information.
The state Department of Health updates its dedicated COVID-19 webpage​with additional tests as the state lab provides results.

Office Closed During COVID-19

Our offices will be CLOSED to the general public and to clients until April 1st, 2020, at the very earliest. We will still be doing business by phone at (575) 527-1111 and by email at sales@bravomic.com. Thank you so much for understanding, and stay safe!

Bravo Mic Communications LLC, the parent company of Las Cruces Today, has closed business to the public and has moved to service the community’s radio and digital marketing online and on the phone. On-air personalities have the option to stay home, but with a small staff of less than 5 people in the building at all times, talents will continue to do their shows live from their isolated studios, practice social distance of 6 feet or more, and will follow the isolation orders put forth. But live on-air staff will commit to maintaining regular communication and providing up-to-date information to the public as FCC-licensed radio stations servicing Southern New Mexico and West Texas.”

Las Cruces Listeners Give Back to Local Shelter Animals

Las Cruces Listeners Give Back to Local Shelter Animals

MEDIA RELEASE – 1/2/2020

LAS CRUCES NM- Bravo Mic Communications LLC would like to thank Las Cruces for giving back to our local shelters and becoming “Santa Paws” for the animals of Dona Ana County and Las Cruces, New Mexico. On January 2nd, 2020 the crew from Bravo Mic Communications Family of Radio Stations delivered over 1000 lbs. of dry dog and cat food, toys, supplies, collars and leashes, along with hundreds of blankets and towels to be used as comfort items through the winter months.

Ricky T of Magic 104.9 Helping Staff Unload Donations at Animal Services Center of the Mesilla Valley

Local radio stations 92.7 FM News Talk/ 1450am KOBE, 96.7 La Equis, 99.5 Zia Country, 101 Gold, and Magic 104.9 invited listeners to become “Satna Paws for our local shelter furbabies” by donating items needed most during the winter months.  This is an annual event of the Bravo Mic Communications “Community Giveback” initiatives throughout Las Cruces and Southern New Mexico. Listeners made donations in studio and at local “Community Giveback” sponsor locations throughout the Las Cruces area. Santa Paws Community Sponsors were invited to join the campaign by Bravo Mic’s Local Sales Manager, Tamera Blaeser, which included; Horse N’ Hound Feed and Supply, Viva Auto of Las Cruces, First Financial Credit Union, and Borman Autoplex.

From the left- Ricky T, Crystal Segovia, Lyndsey Kalson, Jack Lutz, and Sheylah Holder in front at Action Programs for Animals.

Donations were delivered to Action Programs for Animals, a 501c3 non-profit rescue organization in Las Cruces, and to Animal Services Center of the Mesilla Valley, the local municipal shelter serving Southern New Mexico. Deliveries and manual lifting provided by Magic 104.9’s Morning Show host Ricky Tarin, 101 Gold’s Afternoon Host Jack Lutz, Marketing Executive Crystal Segovia, and Operations Manager Lyndsey Kalson- along with Lyndsey’s daughter, Sheylah Holder, who volunteered her time during her winter break from LCPS.

“Cruces Connected,” said Lyndsey Kalson, Bravo Mic’s Operations Manager “this is our biggest goal in 2020, and it is off to a wonderful start. We are so thankful to be a part of Las Cruces and the many rural communities of Southern New Mexico. More great music, and more community connection is coming.”

Santa Paws 2019

Santa Paws 2019

He’s making a list, and WE’RE checking it twice! This year, SANTA PAWS is on the way with 101 Gold.

Its all part of our Community Giveback with Bravo Mic Communications Family of Radio Stations, and we need YOU to be Santa Paws for our fur-babies with Animal Services Center of the Mesilla Valley and Action Programs for Animals! We’re looking for clean but used blankets and towels to help make the shelters more comfortable this winter, along with food, leashes, collars, and anything else you can think that a pet might want this Holiday Season.

Make your donations anytime and become Santa Paws at the Bravo Mic Communications Studios, 101 Perkins Drive 

Donations can also be made at the following sponsor locations through Christmas Eve-

Horse n Hound Feed and Supply, 999 West Amador

First Financial Credit Union-901 East University

Better Life Natural Pet Foods- 315 S Telshor Blvd, Suite C

The Boreman AutoPlex – 470 West Boutz Road

Station Signal Changes

Bravo Mic Communications has some exciting news for FM News talk listeners. On or about September 2nd, we are welcoming back some of your old favorites to our lineup including Rush Limbaugh, Sean Hannity and Coast to Coast! We are also moving talk programming back to its original home in Las Cruces on KOBE AM 1450 AND FM 92.7. Our sister station La Equis will move to 96.7 at that time. When this change occurs, all talk programming will be located at 92.7 on the FM dial and at 1450 on AM, KOBE. Thank you for listening and for making the move to continue to enjoy news talk programming from Bravo Mic Communications. 






KMVR-HD2 La Equis 96.7

KOBE 1450 AM & FM News Talk 92.7

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