Welcome To


Your Local Media Company!

PAY YOUR BILL ONLINE    It’s safe, quick and easy!

Office Closed During COVID-19

Our offices will be CLOSED to the general public and to clients until April 1st, 2020, at the very earliest. We will still be doing business by phone at (575) 527-1111 and by email at sales@bravomic.com. Thank you so much for understanding, and stay safe!

Bravo Mic Communications LLC, the parent company of Las Cruces Today, has closed business to the public and has moved to service the community’s radio and digital marketing online and on the phone. On-air personalities have the option to stay home, but with a small staff of less than 5 people in the building at all times, talents will continue to do their shows live from their isolated studios, practice social distance of 6 feet or more, and will follow the isolation orders put forth. But live on-air staff will commit to maintaining regular communication and providing up-to-date information to the public as FCC-licensed radio stations servicing Southern New Mexico and West Texas.”

Las Cruces Listeners Give Back to Local Shelter Animals

Las Cruces Listeners Give Back to Local Shelter Animals

MEDIA RELEASE – 1/2/2020

LAS CRUCES NM- Bravo Mic Communications LLC would like to thank Las Cruces for giving back to our local shelters and becoming “Santa Paws” for the animals of Dona Ana County and Las Cruces, New Mexico. On January 2nd, 2020 the crew from Bravo Mic Communications Family of Radio Stations delivered over 1000 lbs. of dry dog and cat food, toys, supplies, collars and leashes, along with hundreds of blankets and towels to be used as comfort items through the winter months.

Ricky T of Magic 104.9 Helping Staff Unload Donations at Animal Services Center of the Mesilla Valley

Local radio stations 92.7 FM News Talk/ 1450am KOBE, 96.7 La Equis, 99.5 Zia Country, 101 Gold, and Magic 104.9 invited listeners to become “Satna Paws for our local shelter furbabies” by donating items needed most during the winter months.  This is an annual event of the Bravo Mic Communications “Community Giveback” initiatives throughout Las Cruces and Southern New Mexico. Listeners made donations in studio and at local “Community Giveback” sponsor locations throughout the Las Cruces area. Santa Paws Community Sponsors were invited to join the campaign by Bravo Mic’s Local Sales Manager, Tamera Blaeser, which included; Horse N’ Hound Feed and Supply, Viva Auto of Las Cruces, First Financial Credit Union, and Borman Autoplex.

From the left- Ricky T, Crystal Segovia, Lyndsey Kalson, Jack Lutz, and Sheylah Holder in front at Action Programs for Animals.

Donations were delivered to Action Programs for Animals, a 501c3 non-profit rescue organization in Las Cruces, and to Animal Services Center of the Mesilla Valley, the local municipal shelter serving Southern New Mexico. Deliveries and manual lifting provided by Magic 104.9’s Morning Show host Ricky Tarin, 101 Gold’s Afternoon Host Jack Lutz, Marketing Executive Crystal Segovia, and Operations Manager Lyndsey Kalson- along with Lyndsey’s daughter, Sheylah Holder, who volunteered her time during her winter break from LCPS.

“Cruces Connected,” said Lyndsey Kalson, Bravo Mic’s Operations Manager “this is our biggest goal in 2020, and it is off to a wonderful start. We are so thankful to be a part of Las Cruces and the many rural communities of Southern New Mexico. More great music, and more community connection is coming.”

Santa Paws 2019

Santa Paws 2019

He’s making a list, and WE’RE checking it twice! This year, SANTA PAWS is on the way with 101 Gold.

Its all part of our Community Giveback with Bravo Mic Communications Family of Radio Stations, and we need YOU to be Santa Paws for our fur-babies with Animal Services Center of the Mesilla Valley and Action Programs for Animals! We’re looking for clean but used blankets and towels to help make the shelters more comfortable this winter, along with food, leashes, collars, and anything else you can think that a pet might want this Holiday Season.

Make your donations anytime and become Santa Paws at the Bravo Mic Communications Studios, 101 Perkins Drive 

Donations can also be made at the following sponsor locations through Christmas Eve-

Horse n Hound Feed and Supply, 999 West Amador

First Financial Credit Union-901 East University

Better Life Natural Pet Foods- 315 S Telshor Blvd, Suite C

The Boreman AutoPlex – 470 West Boutz Road

Station Signal Changes

Bravo Mic Communications has some exciting news for FM News talk listeners. On or about September 2nd, we are welcoming back some of your old favorites to our lineup including Rush Limbaugh, Sean Hannity and Coast to Coast! We are also moving talk programming back to its original home in Las Cruces on KOBE AM 1450 AND FM 92.7. Our sister station La Equis will move to 96.7 at that time. When this change occurs, all talk programming will be located at 92.7 on the FM dial and at 1450 on AM, KOBE. Thank you for listening and for making the move to continue to enjoy news talk programming from Bravo Mic Communications. 

Media Consultant Position Opening

Media Consultant

The primary job of the media consultant is to sell the company’s products which include, but are not limited to the sale of the following products of the station/company: broadcast airtime, event sponsorships, website packages, and other sales promotion programs.

Click HERE for more information

Stuff the Bus

Zia Country and STS of New Mexico are partnering this year to STUFF THE BUS for Las Cruces Public Schools. Bravo Mic Communications’ family of radio stations and Las Cruces Public Schools coordinate the donation and distribution of new school supplies to students from low-income families. Children on local elementary, middle school, and high school’s Free and Reduced Lunch Programs, and children of low-income families throughout the Las Cruces Public School District receive the supplies to better prepare them for academic success. Items are collected by participating organizations and community members.

Children who receive supplies through this program have the tools they need to begin the school year ready to learn. For struggling parents, providing the necessary school supplies can be a financial hardship. When their children receive school supplies through this program, parents are better able to utilize their limited financial resources to pay for basic needs such as food, utilities, rent, etc.  In addition, children have greater self-esteem when they have the school supplies they need, and the same school supplies as their peers.  You can drop off your donations at our studios located at 101 Perkins Dr during normal business hours.


Every small donation adds up in big ways for our kids!

Here is a list of basic school supplies we are asking for:

#2 pencils & sharpeners
mechanical pencils
pens (blue, black & red)
pink Erasers
bottle glue
stick glue
spiral notebooks
wide ruled paper
college ruled paper
facial tissues
colored pencils
flash drives
pencil bags/boxes
3 ring binders
dividers w/ tabs highlighters
combination locks


Drop off Donations at the Zia Country Studios weekdays 8am to 5pm, or feel free to stop by any of our live broadcasts this summer:

BravoMic Communications-101 Perkins Dr. Las Cruces, NM 88005


NMBA Station of the Year Awards

Large Market Radio:
Station of the Year – KXPZ – Bravo Mic Communications
DJ Personality Aircheck – KXPZ – Zia Country Afternoon Drive with Patricia
Public Service Campaign – KXPZ – Boot Up For Babies with March of Dimes – Lyndsey & Ricky
Talk Show or Interview – KMVR – Champions for Children – Ricky
Complete Newscast Station – KXPZ – Top Stories from the Bravo Mic Radio Network – Jack
Continuing Coverage – KXPZ – Organ Mountain Desert Peaks Monument Series – Jack
Newscaster – KXPZ – Top Stories from The Bravo Mic Radio Network – Jack
Specialty Show – KXPZ – The Aggies Go Dancing – Jack
Morning Show – KXPZ – Real Mornings with Lyndsey K



This message is only visible to admins.

Problem displaying Facebook posts.
Click to show error

Error: (#10) To use "Page Public Content Access", your use of this endpoint must be reviewed and approved by Facebook.


Pin It on Pinterest

Share This