Contact Us


101 Perkins Drive.
Las Cruces, NM 88005
Phone: (575) 527-1111

Name (required)

Email (required)





Thank you Las Cruces! All your donations are on the way to help the residents affected by Hurricane Harvey. ... See MoreSee Less

All the way from Las Cruces: 99.5 Zia Country 101 Gold & Magic 104.9 collected and delivered truckloads of non-perishable food items, hygiene products and water to the Food Bank yesterday! Thank you...

View on Facebook

Hurricane Harvey relief efforts! ... See MoreSee Less

View on Facebook

Thank you to the loyal listeners of KOBE AM 1450. We apologize if we have disappointed you with our decision to change the format from News/Talk to Spanish Pop Music. We value the opinions and political views of all listeners and members of this community. In no way was the decision to change formats motivated by politics or bias towards any group. The reason behind the format change is economic and related to advertising revenue. We feel that there is need and demand to reach the Spanish speaking population that is so prevalent and important within our community. We truly believe in the principles of free market capitalism and understand it's a double edge sword where there will always be winners and losers. "La Equis" KOBE AM 1450, is the only Las Cruces based and owned Spanish language station. It is time to keep Spanish language advertising budgets in New Mexico and not letting that money leave the state. Once again, thank you for your passion and loyalty to KOBE News/Talk and all the best.

Michael Smith
President and CEO
... See MoreSee Less

View on Facebook

Dropping talk radio is a terrible decision; huge numbers listen in to Rush everyday. There are already numerous spanish language stations in the area why replace talk radio with one more? I probably will not tune in to any of your stations after today. ... See MoreSee Less

View on Facebook


Pin It on Pinterest

Share This