Michael Smith
President & CEO

Michael A. Smith serves as President and CEO for Bravo Mic Communications. In his role he oversees the daily management, business management, mergers and acquisitions for the company. Prior to joining the company in January of 2005, Smith served as General Manager of Radio Property Development. Before moving back to Las Cruces in 2000, Smith was a PGA Golf Professional in Lake Tahoe, Nevada at Edgewood Tahoe Golf Course. Smith received his bachelors’ degrees in Accounting and Marketing for New Mexico State University and his MBA in 2001 from NMSU. He is also a member of the Beta Alpha Psi, national honors society for Financial Professionals and Alpha Tau Omega Fraternity. Smith currently serves on the board of New Mexico Broadcast Association and Bravo Mic. Smith formally served on the boards of Coats for Kids and White Sands International Film Festival. Smith lives with his wife – Shelli, Daughter – Tessa, Son – Laine and four dogs, in Las Cruces, NM.


KC Counts
Director of Programming

KC Counts is a fourth generation El Pasoan who attended Eastern New Mexico University in Portales. She began her career in broadcasting there while working just about any other job she could find to help make ends meet, such as painting campus buildings and cleaning rooms at the Portales Inn. KC moved on from Sunday mornings at KSEL in Portales to afternoon drive at KKYC in Clovis. She found herself on morning drive at sister station KICA in a short amount of time and decided that’s exactly where she wanted to be, except maybe not in Clovis. KC and her husband Clint moved back home to El Paso where they met as children and she landed on mornings at KATH  after a stint on evenings at KSII. 

During one of those interruptions, KC headed to TV and reported for KVIA in El Paso where she covered everything from high profile trials to neighborhood eyesores. Her time there gave her a new appreciation for deadlines and hairspray and she looks back on the experience with a great deal of satisfaction and remembers everyone there for being very kind and helpful. Her heart, though, is in radio and programming for Bravo Mic Communications has provided a new set of challenges and a new sense of purpose.

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